Make your website mobile-friendly by April 21, says Google

Author’s update on April 22: It’s better late than never! Giving Google what Google wants is like paying tax. If you don’t do it by the due date, you will pay a penalty, but it still has to be done and the penalty will stop as soon as you do it. So it’s time to make your website mobile-friendly, it only takes a few days!

Google recently made an announcement that as of April 21, 2015, they will favor websites that are mobile-friendly. Google has been testing this idea for some time now, and they have now made it official policy. Essentially, Google will determine whether your website is mobile friendly or not; if it is not mobile-friendly, for mobile searches, your website will show up after those that are mobile-friendly.

Brandmeyer Gilligan Dockstader & Davidson, LLP

How does your website look on a smartphone?

I have talked to various family lawyers and divorce professionals about having our marketing agency make their website smartphone friendly. Some have taken us up on it, but many gave us basically this comment: “It is not necessary. I can see my website OK on my smartphone.” This reaction reminds me of the reaction a lot of law firms gave me 15 years ago when we told them they needed to get a website for their business. Really, how does your website look on a smartphone?

Quite frankly, you cannot afford to have a website that is not smartphone friendly.

How Much Should You Pay For A Website?

How Much Should You Pay For A Website? Are You Still Paying And Paying And Paying For Your Website?

I am always amazed as to how much more we will pay for the same thing that we can get elsewhere, just because we didn’t take a little bit of time to find out what we should be paying or to comparison shop.

When it comes to a major purchase, like the building, hosting and maintenance of a website, which promotes a professional business and can cost thousands of dollars, I have seen a lot of successful family lawyers, mediators, CDFAs etc. being what I called “Intelligent Dummies”.

Queen Elizabeth

Even The Queen Of England Has A Website. And A Decent One Too.

Are you surprised that the Queen of England and the British Monarchy has a website? You should not be, after all they have to market the Queen and the Monarchy too. Its time to get a website for you too.

Or did you think that they are so well known that no marketing is required? I’ll let you in on a little piece of intelligence, when there is a business, there is marketing. It’s Marketing 101.