There is a service being offered by a few law firm marketing companies: blog posts for law firms. With this service, blog posts written by “someone” “on behalf of” the law firm or a lawyer from the firm would be added to the law firms’ websites on a weekly basis. Because this service has been sold and purchased by hundreds, maybe thousands of family law firms, these have to be mass produced blog posts. The onus is on the law firms to check these blog posts and make sure the content is accurate, of quality, relevant and good for business. This service is mostly sold in the name of adding fresh content to their websites and for search engine optimization (SEO) purposes.