In today’s competitive marketplace, in order to attract quality clients, the most successful companies take a multi-faceted approach to marketing. The days of putting an ad in the Yellow Pages and waiting for the phone to ring are gone forever. Going where your clients are is smart – but you also need a web presence so savvy consumers can:
- find you
- check you out before making an appointment.*
* According to a report from Fleishman-Hillard, 89% of consumers turn to Google, Bing, or another search engine to find information on products, services, or businesses prior to making purchases.
We make sure your message reaches your target market by helping you place a number of irons in the fire. Both the magazine and website promote our advertisers through:
- Display ads and advertorials
- A listing in the “Professional Directory”
- Answering FAQs in their local edition
- Writing or being quoted in articles
- Custom podcasts
- Custom videos for your website
- Social Media marketing
We also create custom websites from scratch, including design, navigation, writing copy for your key pages, and Search Engine Optimization (SEO). If you already have a website, we can make it better, optimizing it so that you’ll be to attract quality clients. We also create responsive and mobile-friendly websites to make sure your visitor has a great experience whether they’re using a smartphone, tablet, laptop, or desktop computer.
Pay-Per-Click advertising is a good way to generate traffic to your website and leads for your practice, especially if you’re looking for immediate results.
With Pay-Per-Click advertising, links to your website appear at the top or side of search pages; you don’t pay for the link unless someone clicks on it, which takes them to your web page.
If you know what you’re doing, you can be very effective and efficient with your advertising budget. If not, however, you could be paying for traffic you do not want. The bottom line is that the advertising campaign has to be set up properly and monitored regularly. We can do this for you.
Our marketing experts can also create a branding strategy to raise your profile and attract quality clients to your door.
Contact us for a free initial consultation about how we can help you attract quality clients to your practice.