You may ask yourself: How can I keep writing new articles and blog posts when I am so busy servicing my clients and running my business? I know, it is not easy, but here’s one tip to help you out: repurpose what you have written.
The truth is, there is only so much you can say about certain topics, such as custody or how to calculate child support payments. Multiple people are writing about it on multiple websites. You might as well be the one whose articles appear on multiple websites. That’s how you become the authority on the subject.
What Does Repurposing Mean? And How Do You Do It?
Let’s say you have written an article about child custody, and you would like to repurpose what you have written. You can:
- Reword it, change the order and add something to make the second version different and longer. If you are repurposing an article on “How Child Support Payments Are Calculated,” you can use a different income amount for the parent and create a different scenario, add a short summary or a checklist of things to keep track of or items to bring to the negotiation table. Please note, you MUST rewrite the title.
- Make it more relevant to the visitors of the website. Let’s take the article on “How Child Support Payments Are Calculated.” Say you want to repurpose it for www.DivorcedMoms.com, one of the websites owned by Divorce Marketing Group, you can cater the wording to mothers and speak to them directly, instead of having to stay genderless. You can also post and answer a set of questions that are commonly asked by mothers.
- Add personal experience. You can say in one case, your client didn’t take your recommendation, and did something that cost them. Of course, you have to avoid the use of real names. Your readers may be able to relate to these cases better than just reading guidelines, and sharing case results can help make you more of an authority.
- Flip it around. If you are giving guidance or tips on how to do something in your first article, your next one can be on how not to do it. For example:” 7 Ways to Get the Most Out of Your Settlement Agreement” when flipped around can be “Avoid the 7 Mistakes When Negotiating Your Divorce Settlement.”
One thing to certainly avoid is repeating the content directly — not even one complete sentence. Google frowns upon duplicate content. Not only that, it is also best is to make every version a bit unique with something new to offer.
When Should You Repurpose What You Have Written?
Certainly you can repurpose an article you have written a while ago. You just may have new results, or personal experience to add to the article. However, while you are writing a new article, you might as well repurpose it right there and then. It is a lot easier and faster doing multiple versions at the same time. For most of us, when we start writing, we generate more ideas on the topic that may be good for more than one article. Also, when you create version 2 and 3 at the same time as when you write version 1, you will know how to make each version unique and different.