For most firms, referrals are an important source of new clients; a “word of mouth” recommendation often translates into a quality client. Third-party endorsements from a trusted source – such as a friend or colleague – are one of most valuable marketing vehicles for any service-oriented company. However, very few family lawyers or financial professionals have an effective and consistent strategy for keeping themselves top-of-mind with generating referrals from their sources.
Divorce Marketing Group can help you keep in touch with your referral sources on a regular basis by making your website a resource for both clients and professionals who can refer business to you.
We can help in generating referrals and leads via a number of different channels, including Profiles and Display Advertising in Divorce Magazine and DivorceMagazine.com, a custom eNewsletter, Social Media Marketing, and Pay-Per-Click campaigns.
However, all the traffic in the world won’t turn into clients and referrals unless you provide an exceptional client experience. According to “The Secret to Delighting Customers” (Harvard Business Review), “Emotionally engaged customers are typically three times more likely to recommend a product” and to remain loyal to the company. Like it or not, it’s not enough to be a skilled divorce lawyer, mediator, accountant, or divorce financial analyst these days: you also need to provide the “wow” factor to retain clients and to have them refer prospects to you. We can help you do that by providing quality content for your website – including digital editions of Divorce Magazine, a selection of custom Divorce Guides, and the monthly eNewsletter.
Contact us for a free initial consultation about how we can help you generate more quality referrals.