Marketing articles for family lawyers and divorce professionals. Discover practical marketing advice and tips to help you attract quality clients, generate referrals, convert prospects into clients, and stand out from your peers.
Failing to plan is planning to fail. Rapid changes in technology are generating a multitude of new marketing opportunities – which also makes marketing more complicated, and planning more important. Here are tips for growing your business in 2021 and beyond. By Martha Chan, Family Lawyer Marketing Expert Twenty years ago, when we first told…
Our data shows some interesting trends on divorce in March, April, and early May 2020. We also experienced family law firms upping their marketing ante with some urgency during this COVID-19 pandemic.
Pay-Per-Click advertising is a cost-effective way for family lawyers to generate clients when executed properly. The technical sophistication Google Ads has to offer requires knowledge, marketing expertise and time in order to give the best return.
A family lawyer’s personal branding lets the world know what you do, who should hire you, and why they should choose to work with you and your firm. Here’s how to make personal branding and company branding work synergistically at family law firms.
Videos need to be a part of your marketing strategy now. Learn how to ensure you have the best quality videos for your family law firm.
If you have looked into marketing your law firm’s website, then you have probably heard about the importance of Search Engine Optimization (SEO). Not all website designers are skilled at SEO – especially technical SEO. Here’s what you need to know about technical SEO.
Branding is a way of declaring who you are to the people that matter: your clients, your prospective clients, colleagues, judges, the community that you service, and the public. Here’s what you must know about branding for family lawyers.
Is your website’s Google ranking being negatively or positively impacted by these two new Google preferences? Find out here!