Dan Couvrette: Losing Business One Client at a Time

Over the past 19 years, our CEO, Dan Couvrette, has seen many family law practice grow while some of them have not. Some family law firms have experienced challenges and have been losing business because they have not evolved with time, never mind being proactive. He thinks that they lose clients because:

1. There are more do-it-yourself divorces thanks to the availability of information on the internet.
2. Here is increased competition for business and the Internet has had a significant impact on how and why a family lawyer is found and hired.
3. Less people are divorcing. In fact, about 25% less over the past 30 years.
4. More lawyers are taking on divorce cases to offset business they have lost in other practice areas as a result of the economic downturn.

Online Reputation Management and Your AVVO Rating

While all family lawyers are concerned about their reputation, not all of them are attending to their online reputation. The unfortunate outcome of not managing your online reputation is this: you will lose business to those lawyers who have a good reputation online and offline and a good AVVO rating. In fact, you may even lose business to family lawyers who in your opinion is no match for your experience and service, but they sound and look good online.

To me, the reason is obvious: the internet has made it easy for everyone to look for and check out family lawyers online before deciding whether to consider contacting them.

The Fall 2014 issue of Family Lawyer Magazine has come out

The Fall 2014 issue of Family Lawyer Magazine has just been released. Copies are being sent to family lawyers across the U.S. Look out for you copy in the mail. Or you can download your copy for free at FamilyLawyerMagazine.com.

This Issue Focuses on Managing Lawyers’ Online Reputation

You will find an article written by our V.P. of Marketing, Martha Chan on Managing Your Online Reputation: What is in an AVVO Rating? and an article on Dealing with Digital Detractors – A New Ehics Trap for Divorce Lawyers.

There is so much online about us, if you are a family lawyer and you have not paid attention, it can hurt your bottom line.

Free downloads of Family Lawyer Magazine and Divorce Magazine Issues

Free downloads of Family Lawyer Magazine and Divorce Magazine are available here: download Family Lawyer Magazine and Divorce Magazine.

The current issue challenges family lawyer’s thinking through its feature article: What if Mercedes Benz offers family law services? Other articles in this issue are: Working with High-Profile Clients, Control Your Firm’s Finances, The National Conference on Divorce, Becoming a Better Negotiator, Protect Clients’ Digital Assets, and more.

If you would like a pdf to add to your website, please contact us. There is no charge for that.