Dan Couvrette: Marketing Expert to Family Lawyers and Divorce Professionals
Dan Couvrette, Family Law Marketing Expert
The CEO of Divorce Marketing Group, Dan Couvrette has been marketing lawyers in the divorce and family law arena for 25 years. Dan is a public speaker as well as a publisher in the divorce and family law niche, and he has been featured on numerous TV and radio programs and in publications across the U.S. and Canada. He co-owns Divorce Marketing Group with his wife, Martha Chan – another marketing veteran with 40 years of experience in branding and marketing to Fortune 500 companies.
As the publisher of quality trade and consumer magazines in the divorce and family law niche, Dan can provide media exposure that no other public relations or marketing agency can offer when marketing lawyers, divorce financial professionals, other professionals working in the family law arena, and service providers.
Watch Dan Couvrette explain his approach to marketing family law professionals.
Owner and Publisher of Divorce Magazine, Family Lawyer Magazine, and DivorcedMoms.com
Dan Couvrette co-founded Divorce Magazine and DivorceMag.com in 1995; he is also the Publisher of Family Lawyer Magazine, FamilyLawyerMagazine.com, and DivorcedMoms.com. Combined, FamilyLawyerMagazine.com, DivorceMagazine.com, DivorcedMoms.com, and the company’s social media pages reach 4,000,000 separated and divorced people and family law professionals each year.
Marketing Lawyers and Professionals Specializing in Divorce and Family Law
Dan Couvrette has been marketing lawyers and professionals who focus their practices on divorce and family law exclusively since 1995. He has given numerous seminars and speeches to them on the topic of marketing at conferences, including the AAML/AICPA National Conference on Divorce, the Institute for Divorce Financial Analysts’ Annual Conference, and various bar associations’ conferences across the U.S., just to name a few. He is also the Publisher and co-author of the popular Marketing Guide for Family Lawyers (now in its fourth edition).
“I interact with family lawyers and financial professionals every day – whether it’s an in-person meeting or a conversation via phone or email,” he says. “This daily contact allows me to deepen my understanding of how their practices work, and the challenges they face in growing their businesses. It also provides a unique insight into how we can best serve our clients.”
Given Divorce Marketing Group’s two-plus decades of successful history in the family law niche, Dan Couvrette and his staff understand the divorce market better than any other agency in North America. “We have worked with hundreds of family lawyers and financial firms – from solo practitioners to large firms,” he says. “We are proud to offer sound marketing advice, 18 unique products, and nine services to help our clients grow their business.”
Delivering the Client’s Message via Targeted Websites, Publications, Podcasts, and Videos
Our options for marketing lawyers and divorce professionals go beyond the use of our divorce-focused websites and publications. Divorce Marketing Group builds customized mobile-friendly websites from the ground up. Divorce Marketing Group’s talented writers, designers, and videographers can:
- create exclusive written, audio, and video content showcasing a client’s expertise;
- design an attractive website that offers a great user experience; and
- ensure the website is optimized for search engines.
“We know that consumers demand audio and video as well as print these days, so we also offer custom podcast and video production services to our clients,” Dan says. “At the end of the day, we only succeed if our clients succeed. Some of our clients have been with us for more than a decade, so in terms of marketing lawyers, we must be doing something right!”
Prior to launching Divorce Magazine, Dan founded and published multiple magazines – including Wedding Bells Magazine. “The irony of launching Wedding Bells in the ’80s and Divorce Magazine in the ’90s is not lost on me,” he laughs.