Write for Websites With More Visitors Instead of Writing for Your Own Website

If you write for websites of your own, that’s great! What’s better, however, is to write for websites with more visitors than yours. I’l tell you why.

Build Your Reputation as An Expert and Increase Traffic to Your Website Much Faster

Do you get 500 visitors to your website monthly? Or 3,000 visitors? No matter how much traffic your website gets, your articles or blog posts are limited to that finite number of visitors. Let’s face it, that number is no comparison to websites that have 100,000 or 1,000,000 visitors every month! When your article or blog post appears on these websites with more visitors than yours, the chances of them being read greatly increases. Plus, with every article you write, you can usually include your bio and a link back to your website.

Make your website mobile-friendly by April 21, says Google

Author’s update on April 22: It’s better late than never! Giving Google what Google wants is like paying tax. If you don’t do it by the due date, you will pay a penalty, but it still has to be done and the penalty will stop as soon as you do it. So it’s time to make your website mobile-friendly, it only takes a few days!

Google recently made an announcement that as of April 21, 2015, they will favor websites that are mobile-friendly. Google has been testing this idea for some time now, and they have now made it official policy. Essentially, Google will determine whether your website is mobile friendly or not; if it is not mobile-friendly, for mobile searches, your website will show up after those that are mobile-friendly.

The Fall 2014 issue of Family Lawyer Magazine has come out

The Fall 2014 issue of Family Lawyer Magazine has just been released. Copies are being sent to family lawyers across the U.S. Look out for you copy in the mail. Or you can download your copy for free at FamilyLawyerMagazine.com.

This Issue Focuses on Managing Lawyers’ Online Reputation

You will find an article written by our V.P. of Marketing, Martha Chan on Managing Your Online Reputation: What is in an AVVO Rating? and an article on Dealing with Digital Detractors – A New Ehics Trap for Divorce Lawyers.

There is so much online about us, if you are a family lawyer and you have not paid attention, it can hurt your bottom line.

Do not purchase mass produced blog posts for law firms

There is a service being offered by a few law firm marketing companies: blog posts for law firms. With this service, blog posts written by “someone” “on behalf of” the law firm or a lawyer from the firm would be added to the law firms’ websites on a weekly basis. Because this service has been sold and purchased by hundreds, maybe thousands of family law firms, these have to be mass produced blog posts. The onus is on the law firms to check these blog posts and make sure the content is accurate, of quality, relevant and good for business. This service is mostly sold in the name of adding fresh content to their websites and for search engine optimization (SEO) purposes.

Brandmeyer Gilligan Dockstader & Davidson, LLP

How does your website look on a smartphone?

I have talked to various family lawyers and divorce professionals about having our marketing agency make their website smartphone friendly. Some have taken us up on it, but many gave us basically this comment: “It is not necessary. I can see my website OK on my smartphone.” This reaction reminds me of the reaction a lot of law firms gave me 15 years ago when we told them they needed to get a website for their business. Really, how does your website look on a smartphone?

Quite frankly, you cannot afford to have a website that is not smartphone friendly.

Make It A Habit To Google Your Name

Google your name – it is not because I am vain that I monitor my name through Google Alert and Google my name every now and then. It is because as a marketer, I know how important it is for me to protect my reputation online. My advice to you is to do the same thing.

Why do You have to Google Your Name?

To fully illustrate this point, I will use the example of a family lawyer. You will want to monitor and Google your name on a regular basis so that you may be aware of

How Much Should You Pay For A Website?

How Much Should You Pay For A Website? Are You Still Paying And Paying And Paying For Your Website?

I am always amazed as to how much more we will pay for the same thing that we can get elsewhere, just because we didn’t take a little bit of time to find out what we should be paying or to comparison shop.

When it comes to a major purchase, like the building, hosting and maintenance of a website, which promotes a professional business and can cost thousands of dollars, I have seen a lot of successful family lawyers, mediators, CDFAs etc. being what I called “Intelligent Dummies”.

Queen Elizabeth

Even The Queen Of England Has A Website. And A Decent One Too.

Are you surprised that the Queen of England and the British Monarchy has a website? You should not be, after all they have to market the Queen and the Monarchy too. Its time to get a website for you too.

Or did you think that they are so well known that no marketing is required? I’ll let you in on a little piece of intelligence, when there is a business, there is marketing. It’s Marketing 101.