Online Reputation Management and Your AVVO Rating

While all family lawyers are concerned about their reputation, not all of them are attending to their online reputation. The unfortunate outcome of not managing your online reputation is this: you will lose business to those lawyers who have a good reputation online and offline and a good AVVO rating. In fact, you may even lose business to family lawyers who in your opinion is no match for your experience and service, but they sound and look good online.

To me, the reason is obvious: the internet has made it easy for everyone to look for and check out family lawyers online before deciding whether to consider contacting them.