Dan Couvrette: Losing Business One Client at a Time

Over the past 19 years, our CEO, Dan Couvrette, has seen many family law practice grow while some of them have not. Some family law firms have experienced challenges and have been losing business because they have not evolved with time, never mind being proactive. He thinks that they lose clients because:

1. There are more do-it-yourself divorces thanks to the availability of information on the internet.
2. Here is increased competition for business and the Internet has had a significant impact on how and why a family lawyer is found and hired.
3. Less people are divorcing. In fact, about 25% less over the past 30 years.
4. More lawyers are taking on divorce cases to offset business they have lost in other practice areas as a result of the economic downturn.

Online Reputation Management and Your AVVO Rating

While all family lawyers are concerned about their reputation, not all of them are attending to their online reputation. The unfortunate outcome of not managing your online reputation is this: you will lose business to those lawyers who have a good reputation online and offline and a good AVVO rating. In fact, you may even lose business to family lawyers who in your opinion is no match for your experience and service, but they sound and look good online.

To me, the reason is obvious: the internet has made it easy for everyone to look for and check out family lawyers online before deciding whether to consider contacting them.

The Fall 2014 issue of Family Lawyer Magazine has come out

The Fall 2014 issue of Family Lawyer Magazine has just been released. Copies are being sent to family lawyers across the U.S. Look out for you copy in the mail. Or you can download your copy for free at FamilyLawyerMagazine.com.

This Issue Focuses on Managing Lawyers’ Online Reputation

You will find an article written by our V.P. of Marketing, Martha Chan on Managing Your Online Reputation: What is in an AVVO Rating? and an article on Dealing with Digital Detractors – A New Ehics Trap for Divorce Lawyers.

There is so much online about us, if you are a family lawyer and you have not paid attention, it can hurt your bottom line.

AICPA AAML Conference

AICPA AAML Conference on Divorce: DMG boosts attendance of by 38%

Divorce Marketing Group was hired by the 2014 AICPA AAML Conference on Divorce to increase the participants, especially by family lawyers, which took place in April 2014 in Las Vegas. We are happy to report that we did exactly that — we increased attendance at the AICPA AAML Conference on Divorce by 38%!

We interviewed Carole Gailor, the AAML (American Academy of Matrimonial Lawyers) Chair of the conference and we did several interviews and podcasts with keynote speakers of the conference and posted them on itunes, podbean and www.FamilyLawyerMagazine.

Free downloads of Family Lawyer Magazine and Divorce Magazine Issues

Free downloads of Family Lawyer Magazine and Divorce Magazine are available here: download Family Lawyer Magazine and Divorce Magazine.

The current issue challenges family lawyer’s thinking through its feature article: What if Mercedes Benz offers family law services? Other articles in this issue are: Working with High-Profile Clients, Control Your Firm’s Finances, The National Conference on Divorce, Becoming a Better Negotiator, Protect Clients’ Digital Assets, and more.

If you would like a pdf to add to your website, please contact us. There is no charge for that.

We are presenting at the 2014 AICPA/AAML National Conference on Divorce

AICPA AAML National Conference on Divorce is held once every two years. Delegates are family lawyers and divorce financial professionals. This year registration has reached over 370.

This conference takes place in Las Vegas, April 24 – 25, 2014. It offers CLE credits to family lawyers and credits to CPAs.

The only recognized marketing expert to present at the conference

Presenters at this conference are all renowned divorce lawyers and divorce financial experts.

The Latest Divorce Magazine Issue is now online

Latest divorce magazine issue – Spring 2014 issue of Divorce Magazine is online for free download: http://www.divorcemag.com/free-download/divorce-magazine.

This issue feature articles on:

– Breaking Free from Guilt
– Child Support Overview
– Glossary of Divorce terms
– Saving on Legal Fees
You can add this Divorce Magazine to your website for your visitors to download for free. Just simply ask for it here: www.familylawyermagazine.com/add-the-digital-divorce-magazine.

Do not purchase mass produced blog posts for law firms

There is a service being offered by a few law firm marketing companies: blog posts for law firms. With this service, blog posts written by “someone” “on behalf of” the law firm or a lawyer from the firm would be added to the law firms’ websites on a weekly basis. Because this service has been sold and purchased by hundreds, maybe thousands of family law firms, these have to be mass produced blog posts. The onus is on the law firms to check these blog posts and make sure the content is accurate, of quality, relevant and good for business. This service is mostly sold in the name of adding fresh content to their websites and for search engine optimization (SEO) purposes.