You may ask yourself: How can I keep writing new articles and blog posts when I am so busy servicing my clients and running my business? I know, it is not easy, but here’s one tip to help you out: repurpose what you have written.
The truth is, there is only so much you can say about certain topics, such as custody or how to calculate child support payments. Multiple people are writing about it on multiple websites. You might as well be the one whose articles appear on multiple websites. That’s how you become the authority on the subject.
Let’s say you have written an article about child custody, and you would like to repurpose what you have written. You can:
One thing to certainly avoid is repeating the content directly — not even one complete sentence. Google frowns upon duplicate content. Not only that, it is also best is to make every version a bit unique with something new to offer.
Certainly you can repurpose an article you have written a while ago. You just may have new results, or personal experience to add to the article. However, while you are writing a new article, you might as well repurpose it right there and then. It is a lot easier and faster doing multiple versions at the same time. For most of us, when we start writing, we generate more ideas on the topic that may be good for more than one article. Also, when you create version 2 and 3 at the same time as when you write version 1, you will know how to make each version unique and different.
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