Recently I have been asked by multiple family lawyers about what Divorce Marketing Group can do to help them with the branding of their law firm and some specifically mentioned that they are concerned about their online reputation because of poor ratings, reviews, and comments about them online.
A year ago, I wrote an article called “Have You Googled Your Name Lately?” for the Family Advocate magazine by the American Bar Association, I thought I would share some of my points here since this topic is still highly relevant.
Just about anyone can go on the internet and post comments anywhere about anything and anybody. That plays a role in shaping your online reputation. It is up to you to monitor your reputation and to manage it. Somethings you likely have no control over, like these comments that have been posted, but there are things you can do that are totally in your control so you may at least balance the scale, if not tip it in favor you.
Here is a summary of what you can do:
You can read more about the points above here in my original article which is reposted on FamilyLawyerMagazine.com
There are reputation-management companies that claim they can help you. Some are solid and legitimate, but not all of them are. Be very cautious about any company that claims to be able to remove negative comments for you, because they likely do not have the influence over websites they do not own. Why not run this test on them… Google “reputation management ripoff” or “the company’s name reviews” see what have been reported about these companies. The irony here is that if they really could clean up negative information about you, they should have been able to do it for themselves? Reportedly, some have such bad reputations that they found it easier to change their company names than to change their online reputation!
Divorce Marketing Group is the only marketing agency that is 100% dedicated to helping family lawyers and divorce professionals grow their practices. We are marketing experts for divorce lawyers and mediators, accountants, business valuators,QDRO experts, certified divorce financial analysts, financial planners, collaborative practitioners, therapists and divorce coaches. We understand the divorce market better than any other agency. We can help you grow your practice by reaching divorcing people with innovative and effective marketing programs.
Your firm's billable hours increase when you get more cases. Your hourly rates increase based on your perceived reputation and value offered. Divorce Marketing Group knows how to optimize your billable hours and rates through marketing. We know you love your profession. Marketing is likely not your first love or expertise. At best, marketing is a distraction from what you really love to do, and it may even be an annoyance that you ignore until you no longer can. When you trust the marketing of your firm to us, you will be freed up to focus on your practice and be the best lawyer, accountant, valuator... you've always known you could be. The magic of our highly relevant experience, great marketing skill and exceptional service cannot be recreated within your firm or by our "competitors."
Since 1996, we've been helping hundreds of divorce professionals in the U.S. and Canada market their services online and offline. Many of our clients switched to us because we offer a wide range of unique and customizable products and services at a reasonable price. We'll enhance your credibility, presence and profit. Our clients say we help them generate quality leads, turn prospects into clients, and even increase their hourly rates. Read our clients' testimonials to see why they rave about our products and our service.
Give us a call at 866.803.6667 x 124 and learn how we can optimize your billable hours and rates. Your initial consultation is on us.